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Social Media for Ecommerce

How important is Social Media for Ecommerce businesses? It’s massively important and is the public face of your organisation. It allows you to have a presence in people’s lives, on a fairly regular basis. You can be a constant reminder of who your brand is, and what it is that you do. And it’s just […]

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Don’t Let Affiliates Walk All Over You

Most ecommerce stores launch an affiliate program at some stage. Even the giants such as Apple, Google, and Amazon rely on them for revenue. It seems like the perfect marketing channel as well, where other people promote your products for you, and you only have to pay them if they generate a sale for you. […]

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Free & Paid SEO Tools for Ecommerce

What tools are available to Ecommerce websites to help with SEO? I’d put them into three different categories and that’s: Desktop Software, which runs on your computer or your laptop. SaaS, which is “Software as a Service” and is a tool accessible from a website Plugins, which are software add-ons that extend the functionality of […]

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Blogging for Ecommerce Websites

Should Ecommerce brands have a blog? Yes, although it requires a strong commitment – don’t take it lightly. There’s nothing worse than a blog that gets deserted and left to die. Some brands only publish a new post occasionally, and that’s fine if the content is really compelling. In fact, the opposite can be much […]

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Expired Domains & Drop Catching

What is “Drop Catching”? It’s the process of acquiring a previously registered domain name, as soon as is becomes available to register again. If someone decides not to renew a domain name, or they’ve gone out of business, the domain registrar will send multiple reminder/warning emails asking them to renew it. Even when the expiry […]

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Structured Data & Featured Snippets

What is Structured Data? It’s a way of helping search engines to understand your content and the data that’s on your web pages. You add special data attributes to your existing HTML, or you can add some JavaScript to your page, and it highlights the important data that’s on a page. Using a rigid and […]

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SEO for PDF and other non-HTML files

Do PDF files have any SEO value? PDF files often hold lots of great original content, but they’re hard to navigate in a web browser and for users to find the information that they want. Google does index them – they can actually read PDF files and the content in there. They can also follow […]

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Seasonal & Sales Ecommerce Pages

What are seasonal pages? They are parts of your website that only exist for certain parts of the year. Christmas, Easter, Black Friday, January Sales etc. What makes them different from any other pages on your website? Well, they’re a bit fly-by-night. You launch them, Google indexes them, but by the time they start earning […]

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Building the Perfect Product Page

What makes the perfect product page? I would break it down into a few different categories: Great on-page SEO is very important Good usability and conversion optimization Having unique helpful product descriptions and clear product imagery Links to other relevant related products Genuine customer reviews (both good and bad) Handling out of stock, or end […]

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The History & Future of Fashion Ecommerce

This week’s episode features our special guest, Miriam Lahage. Miriam was formerly the CEO of FigLeaves.com, plus a VP at eBay, Net-a-Porter and TJ Maxx (TK Maxx in the UK). She has been involved in Ecommerce since the beginning of the early 2000s. Miriam is now the co-founder of Aequip, which helps companies to reduce […]