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How Google Crawls Your Website

How does Google get information about your website? We can break it down into three core tasks; crawling, indexing and ranking. How does Google crawl your website? Crawling is Google’s discovery process and the aim is to find every single web page, document, image and video on the entire internet. It’s a really tough job […]

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Ecommerce Website Security

Last week we covered the topic of SSL certificates and trustmarks, so this week we’ll be digging deeper into Ecommerce Security. Why is Ecommerce Security important for SEO? They’re intertwined – Google doesn’t want to list compromised websites in their search results. So if your website gets hacked and has some sort of malicious software […]

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SSL Certificates & Trustmarks

What is Ecommerce Security? I would split the topic into two categories (which overlap quite a lot): Customer Security – you want your customer to feel safe when they’re shopping on your website Store Security – You want to protect your business from theft and vandalism, and the bad PR that can happen as a […]

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International SEO for Ecommerce

What is International SEO? International SEO is optimizing your website to rank in multiple countries because search engines try to serve local content to local people. So a .co.uk website could rank really well in the UK, but it’s not likely to rank so well in the US for example unless you’ve got a very […]

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The Curse of Keyword Cannibalization

What is “Keyword Cannibalization”? Keyword Cannibalization is where multiple pages on your website are competing for the same keyword. Google likes variety in their search results. They don’t want to show all of the Top 10 results coming from the same website. And if multiple pages on your website, are targeting the same keyword, they […]

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Choosing an Ecommerce Platform

What is an Ecommerce Platform? An Ecommerce platform is the software which runs your online shop, so it’s what you upload your products to, it has the basket/cart functionality which allows people to buy multiple items at once, processes the orders etc. Sometimes it manages your product inventory as well, and sometimes it creates customer […]

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JavaScript Driven Ecommerce Websites

What is AJAX? AJAX is quite an old term, it’s been around since 1999. I think it’s a bit of a backronym really, because AJAX is a Greek mythological hero – geeks like us probably just wanted to sound cool. But, it means Asynchronous JavaScript And XML in our context – basically covering any situation […]